While Ultra Wine Racks & Cellars provides modern racking systems for homes, we also provide innovative wine racking configurations for businesses. These displays are efficient in maximizing limited storage spaces. They are also useful in allowing guests to interact with the different wines that are served at the venue. Whether a business is looking for suitable storage space for a growing wine collection or a design concept to display your most prized wines, Ultra Wine Racks & Cellars can provide direction through the process from conception to installation.
We sat down with Katie Shaffer, the founder and president of Feast it Forward, as she explained how Ultra Wine Rack’s versatile racking options allowed her to store and display wine in a limited space while maintaining an aesthetic feel.
Feast it Forward: A Lifestyle Brand for the Everyday Wine Enthusiast
Katie moved to the Napa Valley a little over 12 years ago to pursue her passion for food and wine. Her successful career has led her to launch various successful foundations and businesses. This success eventually led to the launch of Feast it Forward. Feast it Forward is an online TV network and lifestyle brand that “seeks to enlighten viewers and open minds through a unique platform and experience of food, drink and giving back.”
The Studio by Feast is Forward serves as a “live studio experiential showroom” that brings the lifestyle brand to life. It also allows online viewers to directly interact with the show. This Napa Valley experience is located in a farmhouse-style building and includes shopping, food and wine, live cooking demonstrations, and music.
Custom Wine Racking Design from Ultra Wine Racks
We had the pleasure of producing a custom wine racking design for Feast it Forward. Katie was interested in Ultra Wine Racks & Cellars because she was looking for a wine racking configuration that would allow her to display their wine collection within a limited space. Therefore, the racking system had to store the maximum amount of wine bottles possible within a limited space.
Ultra Wine Racks is offering not only a visually, beautifully appealing storage rack, but we were very limited on space. So they were able to give us two gorgeous units that would show the story of our vintner partners but also displaying a much storage as possible.
Through the use of our Floor-to-Ceiling wine racks and a custom panel design, Katie was able to create a wine display system that best fit the needs of Feast it Forward.