Ultra Wine Racks & Cellars was founded and is managed by Tom Schneider. Tom is the owner of WhisperKOOL Corp. and Vinotheque Wine Cellars. He has been on the forefront of innovation within the wine storage and cooling industries for the past decade. Doug Smith contributed to the creation of Ultra Wine Racks & Cellars. Doug is a world-renowned wine cellar designer with 23 years of experience designing and installing custom wine cellars for clients around the world. Tom and Doug foresaw a shift from traditional wood racking systems to contemporary modern metal racking systems. Traditional wood racking has been the bread and butter of the wine cellar industry for many years. Under Tom’s leadership, WhisperKOOL has become a key provider of cooling systems to all wood racking manufacturers, major distributors, and local dealer-designers across the US and Canada. As the shift toward contemporary metal racking gained ground, however, Tom and Doug saw that traditional wood wine cellar designers lacked the resources to satisfy the new trend. Therefore, Tom established Ultra Wine Racks & Cellars to provide innovative wine racking alternatives. Ultra offers a wide range of unique contemporary, and innovative metal racks and mounting methods never before seen in the wine storage industry.
Ultra Wine Racks & Cellars was created to offer unique and modern racking options which inspire creativity for cellar contractors and collectors to create uniquely different themes for wine cellars.
WHAT CUSTOMERS SAY
I have a small cellar and needed some additional racking to hold my wine collection. I saw these racks online and decided to give them a try. I like the fact that I can place them close together in the corner of my cellar and maximize the capacity. I’m going to remove the wood racking in the cellar and replace them with these Ultra racks. While I put the single deep racks in the corner. I’ll use the triple deep ones throughout the cellar. I can get three times more capacity and my wine collection looks awesome.