Over 20 years of experience in custom wine cellar design.


Ultra Wine Racks & Cellars™ offers unique and modern wine racking systems which inspire creativity for cellar contractors and collectors to create uniquely different themes for wine cellars, rooms, closets, and walls.


Ultra Wine Racks & Cellars™ was founded and is managed by Tom Schneider. Tom is the owner of WhisperKOOL® Cooling Systems and Vinotheque® Wine Cabinets. He has been on the forefront of innovation within the wine storage and cooling industry for the past decade.

Contributing to the creation of Ultra Wine Racks & Cellars™ is Doug Smith. Dough is a world-renowned wine cellar designer with over 23 years of experience designing and installing custom wine cellars for clients around the world.


While traditional wood racking has been the bread and butter of the wine cellar industry for many years, Tom and Doug realized a décor shift from traditional wood racking to contemporary metal racking systems. As the shift toward metal wine racking became more popular, they witnessed the traditional wood wine cellar designers were lacking the resources to satisfy this new trend.

Therefore, Tom established Ultra Wine Racks & Cellars™ to provide innovative alternatives with a wide variety of contemporary metal racks and unique mounting methods that were never available in the past.