Ultra Wine Racks & Cellars was founded and is managed by Tom Schneider. Tom is the owner of WhisperKOOL Corp. and Vinotheque Wine Cellars. He has been on the forefront of innovation within the wine storage and cooling industries for the past decade. Doug Smith contributed to the creation of Ultra Wine Racks & Cellars. Doug is a world-renowned wine cellar designer with 23 years of experience designing and installing custom wine cellars for clients around the world.  Tom and Doug foresaw a shift from traditional wood racking systems to contemporary modern metal racking systems. Traditional wood racking has been the bread and butter of the wine cellar industry for many  years. Under Tom’s leadership, WhisperKOOL has become a key provider of cooling systems to all wood racking manufacturers, major distributors, and local dealer-designers across the US and Canada. As the shift toward contemporary metal racking gained ground, however, Tom and Doug saw that traditional wood wine cellar designers lacked the resources to satisfy the new trend. Therefore, Tom established Ultra Wine Racks & Cellars to provide innovative wine racking alternatives. Ultra offers a wide range of unique contemporary, and innovative metal racks and mounting methods never before seen in the wine storage industry.


Ultra Wine Racks & Cellars was created to offer unique and modern racking options which inspire creativity for cellar contractors and collectors to create uniquely different themes for wine cellars.


I received the order in a timely manner. It came with an accessory kit that had a lot of extra parts. I didn’t understand what the big tool was for. After speaking to a representative, it was mentioned that in case any of the pegs became loose, the tool could be used to tighten the pegs to the rail. The mounting instructions were clear and easy to follow. The rack was easy to hang and looks terrific displaying my wines. It looks so good I’m considering buying another one.


Customer from Amazon

Great looking on our Dining room wall. It was packaged well. The wine racks arrived on time and in great shape. They seem to be of great quality and they are thick, strong and sturdy. Love being able to show the wines we are serving at our special dinner parties.


Customer from Amazon

I have a small cellar and needed some additional racking to hold my wine collection. I saw these racks online and decided to give them a try. I like the fact that I can place them close together in the corner of my cellar and maximize the capacity. I’m going to remove the wood racking in the cellar and replace them with these Ultra racks. While I put the single deep racks in the corner. I’ll use the triple deep ones throughout the cellar. I can get three times more capacity and my wine collection looks awesome.


Customer from Amazon